Being prepared can make the difference between NOT surviving a crisis, and actually thriving to the next level.
Due to pre-registration, we have limited online course seats available. We assign them on a first-come, first-served basis.
So, please make sure you don’t miss out on our Preview Launch Webinar and secure one of the training seats left 
Founded by Chip Massey and Adele Gambardella, The Convincing Company integrates psychology, neuroscience, public relations, and law enforcement expertise. We equip leaders to not only survive crises but to thrive and excel.
Honored by the Washington Business Journal, Adele brings extensive experience as a crisis management consultant and PR strategist for global leaders. She has advised clients including DuPont, Lockheed Martin, and President Joseph R. Biden, and has contributed to major publications like the Wall Street Journal and Entrepreneur Magazine.
With over 20 years as an FBI Special Agent and pastor, Chip applies his high-stakes negotiation skills to empower startups, executives, and organizations like Facebook and Goldman Sachs. He has trained law enforcement worldwide and lectured at top universities, shaping effective communication and leadership strategies.
When stakeholders are bailing, numbers are falling, or communication is eroding, effective crisis management is vital. Our two world-class crisis experts will guide you to regain control and rebuild trust.
An online course for marcom professionals, CEOs and other business professionals
Discover how to:
Learn to lead with unshakable confidence and authority, turning any crisis into an opportunity.
Quickly become the go-to advisor in a crisis by building trust.
Understand and overcome challenges from certain reactions people have in a crisis.
Get to the heart of a crisis with investigative techniques from the FBI's crisis playbook.
Practice de-escalation and learn how to actively listen under high tension.
Determine the level of response you need to succeed in different types of crises.
Take the first three essential steps to regain control in any business crisis.
Learn how to deliver an effective and sincere apology in a crisis to rebuild trust.
Apply proven mitigation strategies to minimize damage when a crisis hits.
Discover our best practices for dealing with the media in a crisis.
Gain exclusive insights from real-world crisis scenarios and learn from others' mistakes to fast-track your success.
Our elite crisis communication training, which typically costs between $20,000 and $100,000, is now available to you for just $397 in the Crisis Communications Academy.
This is your chance to access the same powerful insights and techniques that have driven success for many Fortune 500 companies.
Don’t miss this incredible offer to learn from two crisis communications experts.
For those who have previously worked with us, this is an excellent opportunity for a review and refresh your crisis communication skills.
Unlock the 10 learning modules that will teach you the essentials of crisis management and persuasive communication.
Learn cutting-edge techniques to transform your influence, resolve crisis, and enhance your leadership skills.
This option gives you full access to the entire course at your own pace, including all modules and materials.
Get everything included in the Independent Course Study, plus exclusive VIP benefits designed to help you master the crisis course faster and with greater depth.
In addition to the learning modules, VIPs will receive:
Limited to just 10 seats for a highly personalized experience
No matter what kind of meeting you step into—a contract negotiation, a board meeting, a job interview—everybody arrives with particular goals and emotions.
When you understand that dynamic, the chances you’ll get your way increase exponentially. But how do you detect what somebody is really saying? And what are you really saying to them?
Start now or join our waitlist for upcoming courses.
Introducing a groundbreaking sales training course designed to revolutionize your approach to closing deals. “Sales Training So Good It’s Criminal” harnesses the power of real FBI hostage negotiation tactics, meticulously adapted for the sales arena. This unique methodology ensures you walk away with an edge like no other, equipping you with the tools to negotiate and close deals with unparalleled confidence.
At the core of this course are expertly crafted strategies that empower you to tackle even the most stubborn objections with ease. By enhancing your negotiation skills, you’ll find it easier to secure favorable terms for both you and your clients, paving the way for mutually beneficial, long-lasting partnerships. The focus is clear—our training aligns with customer needs and preferences, driving increased revenue and more successful sales outcomes.
Each module is packed with practical, hands-on learning experiences that you can apply immediately to improve your sales performance. And the support doesn’t stop there; “Sales Training So Good It’s Criminal” offers ongoing resources to help you continuously develop and refine your approach, ensuring you stay at the forefront of sales excellence.
With the Crisis Communications Academy enrolled students get the latest crisis strategies from Adele Gambardella who the Wall Street Journal called the "crisis expert to call." And, Chip Massey, a former FBI Hostage Negotiator and Special Agent, who Bloomberg BusinessWeek said, "Can talk any executive off a ledge."
Enrollees will learn from two world class experts on what really goes on in a crisis and how to manage it. We show you how a crisis unfolds, internally and externally. We unpack what emotional baggage you can expect and how to prepare for it with ease when a crisis strikes.
Great question! It's for both.
